The framework of a Mountain Slope Water Dealership is very similar to that of most business. Generally, the initial concern for the owner of a new Mountain Slope Water dealership is. “Where will the customers come from”? Like any new business, you start with the framed “First Dollar”, which is often proudly displayed as the banner of success.
A Mountain Slope Water dealership needs to be structured with similar concepts as other, more common business. Some of these concepts are:
It is important to note that emphasis should not be given to traditional types of advertising, as other more non-traditional types offer better results and are less costly. For example, giving away water is a very successful method of promotion. Everyone appreciates the gift of water and it is rare that it is not accepted. The cost of water is minuscule, compared to other forms of advertising. Another successful method of promotion is coupons. For example, a coupon is given to a selected business to be distributed to their customers. The coupon names the sponsored business with Mountain Slope Water and offers a promotion, 5 gallons of free water, to be used at the Mountain Slope Water store(s). Another example is “Thirsty Thursday”. This promotion offers discounted water to any person purchasing water that day. Mountain Slope Water has developed several similar promotional strategies that have proven to be very effective with minimal cost. This approach to promotion and marketing works and is unique to the water business. Most companies cannot give away a valuable commodity, like purified water, at such a minimal cost.
While it is true that saturation advertising, using traditional methods, can result in some immediate exposure and will defiantly contribute to the speed in which a new dealership is profitable. Ultimately, the long-term operational aspects, creative applications and determination to succeed will determine the success and profitability.
The strength of multiple dealerships will allow for co-op advertising. This will reduce the cost per dealership, while exposing each dealerships service statewide. Since every dealership will be designed with the same format, the marketing can be all-inclusive. Using this co-op advantage will allow for more traditional advertising that would otherwise be cost prohibitive.
There should be no surprises, to the experienced entrepreneur, when it comes to advertising cost. Regardless of what type of medium is used, radio, television, newspaper, direct mailer or printed literature, it can be very expensive and without proper application, it can produce minimal, or no, results.
There is still a significant amount of opportunity for more exposure and public awareness. Each new dealership will perpetuate the momentum and accelerate the growth that is currently being experienced.
The following information is a platform that can be used to develop new customer base. It is important to remember, while considering a Mountain Slope Water dealership, that water is the most popular beverage in the world. It has recently surpassed coffee and soda in sales. It is a valuable resource that cannot be compromised, replicated or destroyed. Recently, it has been likened to the same prosperity and growth for the 21st century as oil was in the 20th century.